
Because it was skipping in class.
Film directors have a unique way of presenting the signs and issues they want to portray to the public. Semiotics is just one of the ways of communication they use to get their message or signal to the audience. Semiotics used is used in all forms of film today both knowingly, and unknowingly. I see it in every film I watch. But most of these signs aren’t just sitting on the surface for everyone to see, sometimes they are hidden in a character or an important scene, and you don’t pick up on the sign until the third of fourth time you see the movie. I’ve chosen to analyze two film scenes I feel are iconic and fit in well with Semiotics. They come from The James Bond 007 film series the films are Goldfinger, and Quantum of Solace. The directors of the James Bond films got to deal with the biggest issues in the world going on at the time: Gas shortage, mostly the Cold War, Economy, and World War Three. All of these scenarios are important to the people of the world at any given time. The directors try to use what is happening or important in the world at the time to make a point or put an idea in the audiences head. Females in the James Bond movies are known for dying, anyone of the opposite sex Bond gets close to usually bites the dust in every movie. There is usually more than one Bond girl two is the preferred number one usually dies while the other survives and goes for a ride with James sexually that is. This is another semiotics use being

Their have been 22 James Bond films and from those 22 films I have chosen 2 scenes not an easy thing to do but I picked the two scenes I thought were the most iconic for the times we are living in now. One of the scenes I have chosen comes from Goldfinger Bond is back and his next mission takes him to Fort Knox, where Auric Goldfinger and his henchman are planning to raid Fort Knox and obliterate the world economy. To save the world once again, Bond will need to become friends with Goldfinger, dodge killer hats and avoid Goldfinger's personal pilot, the sexy Pussy Galore. She might not have feelings for Bond, but will 007 help her change her mind? This is the third film in the Bond Series. The scene I focused on is a death scene of Jill Masterson played by Shirley Eaton. In this scene she is murdered by one of the main antagonist of the Film Oddjob A tiny Asian hitman. But they way he kills her is the most iconic part he covers her skin in gold and she dies of suffocation. This I think is a sign from the director saying back in 1964 gold was are most important resource and we were to dependant on it and if we weren’t careful it could bring down our entire way of life. The United States economy was backed by gold for a long time only recently has it changed from gold. It can also be read as if we don’t defend ourselves from developing countries like China or Japan they could sink our country with our most valued resource.
